Thu 30 April · Time: 07:30 PM

Helvetica
a documentary film by Gary Hustwit


helvetica is a feature-length independent film about typography, graphic design and global visual culture. it looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. the film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. the film was shot in high-definition on location in the united states, england, the netherlands, germany, switzerland, france and belgium.

helvetica is the first documentary film directed by gary hustwit, who used to produce films, ran a book publishing house and founded the indie DVD label Plexifilm.

the screening will be followed by a talk with experts of korean typography.

date: thursday 30th april 2009
time: 7.30 pm

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